Building a successful startup requires laying the right foundation. To enable your business to transform into a powerhouse brand and stand out in its niche, you need to give it a memorable and intuitive identity. Given the plethora of choices, finding the right domain name for your business can become an overwhelming task.
Your domain name is the key element of your overall branding. That’s because your domain name will more than likely be your users’ first touchpoint with your brand. In fact, a brandable domain name is one of the most valuable assets a business can own.
Think about this for a second—a long, clunky, misspelled domain name will not only make your domain name look spammy and hurt your credibility, but it will also be difficult to remember. Can you imagine all the potential opportunities you’d miss out on?
In this article, we’ll take stock of the ingredients needed to concoct a perfect domain name and explore how you, too, can choose a winning web address for your business.
1. Use a .com extension.
You’ve surely visited many websites, and it’s not hard to see that the most popular domain extension is .com, while other trusted or common options include .org and .net.
But options range widely, and can include everything from .xyz to .co to .cafe to .pizza. But be careful choosing a more whimsical option, as they can come across as unprofessional or untrustworthy
2. Keep it short and simple.
If your domain name is long, it’ll be harder for people to remember, which could spell out less traffic for you. WebsiteSetup.org recommends a domain name that is 6-14 characters in length.
Beyond that, a short domain name isn’t helpful if it is hard to spell or pronounce, as users will likely lose their way when trying to type your website URL.
3. Avoid hyphens, numbers, and doubled letters.
Each of these elements is another hurdle for users to attempt to jump just to access your website. It’s not exactly intuitive to keep these characters in mind, and doubled letters can make the domain name messy and hard to read.
Not to mention, all of these elements are susceptible to becoming typos as users try to search the internet for your business website. If you’re sharing your website via word-of-mouth to clients, it’s also much harder to convey the domain name clearly when it is jumbled with hyphens, numbers, and the same letters back-to-back
4. Stay unique, specific, and on-brand.
With all of these things to keep in mind, it can be hard to brainstorm a domain name that is clear and concise while also remaining unique and true to your business.
But it’s certainly doable. Keep your business name and what you sell at the front of your mind, and dig into your niche to make sure your domain name is also attracting the online audience you want
5. Add keywords.
Without going overboard — remember, we want something short and sweet here — do some keyword research to help direct your domain name.
When you hone into keywords, you’ll also benefit from an SEO boost from your domain name and your brand. As you brainstorm keywords, look for options with low- to medium- competition so you have a chance to rank, and make sure the keywords will reflect your brand
6. Do your research.
Aside from keyword research, there’s nothing worse than dreaming up what seems like the perfect domain name only to find yourself in hot water for unknowingly infringing on a trademarked domain.
Ensure your chosen domain is truly original to you to avoid dealing with legal troubles and the painstaking process of finding yet another unique, SEO-friendly domain name.