When thinking about building a website, there are lots of factors you need to consider. One of the most common questions from small business owners is “What pages should I have on my website?”. When deciding on your website’s content, it’s first important to think about your site visitors and what they will expect to find. Having a clear idea of why your customers are on your site and their end goal will be essential. In this article, we look at some of the must-have pages for your website and explain why you need them.
The homepage is where all the action happens on your site. It’s the first thing visitors see, and it determines if an individual will browse around or say goodbye.
When crafting your homepage, you must think from the customer’s perspective. From navigation bars to images to copy, you control your visitors’ first impression.
Visitors should clearly understand the objective of your homepage in just a few seconds. You want them to see your logo with a visible call-to-action button.
2. About Page
The About page is an opportunity to elaborate on your brand’s vision and accomplishments. Be bold in your statements and discuss how your goals will help customers.
Storytelling is pivotal for this page. You want readers to relate to your brand values, join your journey, and share the message with their family members and friends.
“An About us page is meant to connect emotionally with people. Hence, when you own a story that tells how you have touched lives, say it loud to the world. Such content humanizes your business, supplying meaning and context for your product,” says Prince Kapoor, a digital marketing analyst at LoginRadius.
3. Products or Services Page
The products and services page is the crux of most websites. It should convert a casual visitor into a frequent shopper. Rightfully so, you want to spend a considerable amount of time improving this page for the customer experience.
When crafting a product description, you’ll want to sell the benefits, not the features. Tell a vivid story that emphasizes how buyers will feel after purchasing your product. You want them to feel a part of the product before they even receive it.
4. Blog Page
The blog represents a major platform for your brand to talk directly with customers. You can feature product updates, the latest trends, and respond to buyers’ FAQs.
Successful blogs are ongoing journeys, not destinations. Your blog must capture visitors’ attention and take them on your unique brand adventure. For instance, you may give them a behind-the-scenes look at product design or record a testimonial video with a happy customer.
“Your blog posts can demonstrate your expertise in a particular subject area by sharing high-quality and relevant information with your readers. Over time, you can become known as a go-to resource that provides consistent and useful information,” writes Alyssa Gregory, an entrepreneur, writer, and marketer.
Product photography plays an integral role, too. Highlight multiple angles of the product and allow users to zoom in and out. When applicable, shoot a short video to strengthen the visual experience
5. Contact Page
Communication helps build solid relationships with your customers. You get to learn about their needs and desires as it relates to your products. Plus, it opens the door to receiving critical feedback.
Think of your contact page as a customer support tool. The priority is to deliver a superb service, no matter the visitor’s reason. You want customers to get accurate information as well.
Depending on your type of business, you may post the brand’s physical address, email address, or phone number. If you have a live chat option, please express the availability of the support agents on the page.